Which Flowers for Which Moment: Choosing the Right Bouquet

Flowers say what words sometimes can't

The hardest part of sending flowers usually isn't whether to — it's choosing the right ones. Here's how we'd guide a friend through it, matched to the collections we design by hand.

For romance

Soft, considered, and quietly elegant. When the message is I love you or I'm thinking of you, reach for garden roses and ranunculus in tender tones — the heart of our Paris collection and the blush romance of Medellín.

For gratitude and "thank you"

Warm and generous without being loud. Peach, ivory, and soft pink read as sincere — Medellín is made for exactly this kind of warmth.

For celebration and good news

Birthdays, promotions, a new home — these call for energy and color. The bold tropical character of Caracas and the bright, golden-hour glamour of Miami bring the joy the moment deserves.

For sympathy and comfort

Gentle, soft, and unhurried. Pale, restrained palettes offer comfort without overwhelming — the quiet elegance of Paris speaks softly when softness is what's needed.

When you're not sure

When in doubt, send the city that means something — the place you traveled together, where they're from, or somewhere they've always loved. A bouquet inspired by a city turns a simple gift into I remember.

A note on timing

Every arrangement is made the day it ships and delivered the next business day, so order a day ahead for date-specific moments. For the truly last-minute, our seasonal pieces in the Late Bloom Edit are designed to impress without fuss.

Still deciding? Browse all the collections →